Privacy Policy — MorningCurrent

MorningCurrent respects your privacy. This page explains what we collect when you visit our website, how we use it, and what rights you have over your own data. Plain English, no tricks.

1. Information we collect

Information you give us directly — for example, if you send an email to our editorial team, we receive the email address and message content you send.
Automatically collected technical data — IP address, approximate location, browser type and version, operating system, referring page, pages visited, session duration, and timestamps. This is collected through standard server logs and analytics tools.
Cookies and similar technologies — described in detail in our Cookie Policy.
Information we do not collect — we do not process any payment information on this website. All transactions for the product featured on our pages are handled directly by the manufacturer of Gelatine Sculpt on their own site.

2. How we use your information

To operate, secure, and improve this website.
To measure the performance of our editorial pages and affiliate campaigns.
To deliver relevant advertising through Google Ads and other advertising networks.
To respond to direct enquiries we receive by email.
To comply with our legal obligations.

3. Analytics and advertising pixels

We use the following services for analytics and advertising measurement:

Google Analytics — for understanding how visitors use the site.
Google Ads conversion tracking and Google Signals — for measuring ad campaign performance.
Meta Pixel — for measurement across Meta properties, where applicable.

These tools may place cookies on your device. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout, and adjust ad personalisation settings in your Google Account.

4. Legal basis for processing (GDPR)

For visitors from the European Economic Area and the United Kingdom, we process personal data based on:

Consent — for non-essential cookies and marketing tags, gathered through our cookie banner.
Legitimate interests — for operating and securing the website, and for basic analytics.
Legal obligations — where required by applicable law.

5. Your rights

Regardless of where you live, you can contact us to exercise the following rights over the data we hold about you:

Access — request a copy of what we hold.
Rectification — correct inaccurate data.
Erasure — ask us to delete your data.
Restriction — limit how we process your data.
Objection — object to certain processing, including direct marketing.
Portability — receive your data in a structured, machine-readable format.

California residents additionally have rights under the CCPA, including the right to know what personal information is collected, the right to delete, and the right to opt out of any "sale" or "sharing" of personal information. We do not sell personal data.

To exercise any of these rights: email [email protected]. We respond within 30 days.

6. Data retention

We keep personal information only for as long as we need it for the purpose it was collected, or as required by law. Server logs are retained for up to 14 months. Email correspondence is retained for up to 3 years unless you ask us to delete it sooner.

7. Third parties

We share data only with the service providers who help us run this website (hosting, analytics, advertising measurement), and only to the extent necessary for those services. When you click an outbound link to the manufacturer of Gelatine Sculpt, you leave our site and their own privacy policy applies to any data you share with them.

8. International transfers

Some of our service providers are based outside the European Economic Area. Where that is the case, we rely on Standard Contractual Clauses or other approved safeguards to protect your data during transfer.

9. Children

This website is not intended for anyone under 18. We do not knowingly collect information from children.

10. Changes to this policy

If we update this policy, we will change the "Last updated" date at the top of this page. For material changes we will provide additional notice on the homepage.

11. Company information

Registered address: Vasili Michailidi 9, Lemesos 3026, Cyprus

Email: [email protected]